Thailand is the "Land of Smiles", and locals really are warm and welcoming. But there are a few etiquette rules well worth knowing — some stricter than they seem — to respect the culture, avoid awkward moments and save yourself trouble. Here's my guide.
Do — Respect the Monarchy
The monarchy is sacred in Thailand, and disrespecting it (even online) is a serious offence. Don't step on banknotes or coins (they bear the king's portrait), and be respectful in anything relating to the royal family.
Do — Dress and Behave in Temples
In temples, wear modest clothing covering shoulders and knees, remove shoes and hats at the entrance, and don't point the soles of your feet at Buddha statues. Don't climb on Buddha images for photos — it's considered very offensive.
Do — Smile, "Wai" and a Few Thai Words
A smile opens doors, and the "wai" greeting (palms together with a slight bow) is always well received. Even "sawadee krap/ka" (hello) and "kop khun" (thank you) make a great impression.
Don't — Heads, Feet and Raised Voices
The head is considered sacred — don't pat anyone's head, not even children's. Feet are considered "low" — don't point with them or rest them on a table. Losing your temper or raising your voice in public is embarrassing; staying calm earns far more respect.
Don't — Common Scams
Beware of tuk-tuk drivers' "offers" that lead to jewellery shops, motorbike/jet-ski rentals with invented "damage", and the "the temple is closed today, come with me" line. Agree a price in advance, photograph a rental before you take it, and don't follow strangers. These are just some of the rules worth knowing — see also our laws guide.
Little Things That Make a Difference
- Tipping isn't mandatory but appreciated in restaurants and spas
- Remove your shoes when entering homes and some shops
- Drink bottled water only
Want to travel with peace of mind, with a local who knows the codes and has your back? Message me — and if you're already planning, it's worth reading our attractions guide.